Personally identifiable information (PII, Personal Data) refers to any data related to any identifiable or identified natural person (the “Data Subject”). Anyone who can be identified, indirectly or directly, is considered to be an identifiable natural person. Identifiers such as name, online identifier, location data, identification number, or a factor or factors specific to the social, cultural, mental, economic, genetic, physical, physiological characteristics of the Data Subject are considered to be personal data. We collect Personal Data to provide services of the Website (such as mattress quizzes, reviews, recommendations, guides, posts, and forums). We collect the following information:
We also collect tracking information such as your IP address, ISP name, type of mobile device, type of browser, pages visited on the Website, and information related to any applicable domain dames, for marketing and retargeting purposes.
Web beacons are graphic images placed on a site, email, or application that are used to monitor user behavior. We may employ technical methods in order to measure and analyze the use of products and services, site effectiveness, the frequency with which visitors use various parts of the Website, and other traffic patterns. To determine whether our visitors who have agreed to receive email from us open the emails we send them and click on links inside those emails, we may use web beacons in HTML emails we send to our recipients.
On their own, cookies do not reveal your PII to us unless you opt to grant us this data by subscribing or registering to the Website. Cookies contain unique numbers. Through a cookie’s unique number, the Website can recognize your computer. Cookies are small amounts of data that a web server sends to your browser. Cookies are stored on your device through which you access the internet (such as a computer).
Authority Safes uses both temporary and persistent cookies. Persistent cookies are used to track your login credentials so that you do not have to re-submit that information every time you visit the Website. Temporary cookies are used to track user activity during a visit or a session. Temporary cookies expire when you close your browser. You can set your browser to disable cookies or to notify you before you accept cookies. Users that do not accept cookies are not able to take advantage of certain features on the Website.
Authority Safes uses the collected data to better understand the needs of the Website’s visitors. We use the data in order to be able to provide you with information that may be useful to you. You agree that we may use the Personal Data collected through the use of technical methods for advertising purposes. For the purpose of displaying advertisements that you may find useful, your data may be provided to third parties. We also may use the collected PII to perform research and analyses that will be used to improve the Website, display advertising and content that is relevant to your preferences and interest, and eliminate the need for you to enter the same information repeatedly.
Authority Safes won’t store and preserve your PII longer than it is necessary.