Our Privacy Policy (the “Policy”) is part of our Terms of Service (the “TOS”; “the “Agreement”). The TOS is a legally binding contract. We, Authority Safes, have developed our Privacy Policy to help you, the user of, understand how we control your personal data obtained through your use of (the “Website”). One purpose of the policy is to help you understand what personally identifiable information we collect and how we collect, use, disclose, and communicate your personally identifiable information (personal data). The other purpose of this privacy policy is to obtain your consent for the use of the collected personal data for advertising purposes.


Personally identifiable information (PII, Personal Data) refers to any data related to any identifiable or identified natural person (the “Data Subject”). Anyone who can be identified, indirectly or directly, is considered to be an identifiable natural person. Identifiers such as name, online identifier, location data, identification number, or a factor or factors specific to the social, cultural, mental, economic, genetic, physical, physiological characteristics of the Data Subject are considered to be personal data. We collect Personal Data to provide services of the Website (such as mattress quizzes, reviews, recommendations, guides, posts, and forums). We collect the following information:

  • Email address
  • Name
  • Any other data provided or submitted by you to our Website through participation in our quizzes, forums, and comment sections. That may include information relating to demographics, experiences with services or products, and professional and personal interests.

We also collect tracking information such as your IP address, ISP name, type of mobile device, type of browser, pages visited on the Website, and information related to any applicable domain dames, for marketing and retargeting purposes.


You give consent for the processing of your PII for marketing and retargeting purposes (including advertisements and sending newsletters) by accepting this Privacy Policy. Processing is necessary in order to enact the TOS to which you have agreed to.


Authority Safes uses technology to obtain and track personal information, in addition to promoting you for data. To collect data related to actions you take on the Website, including the links you click and pages you view, we use cookies and web deacons. In addition to that, specific standard information your browser sends to all sites you visit, including language, access times, IP address, browser type, and referring website addresses, are also collected. Technical methods, such as cookies and web beacons, are used to collect most aggregate information on our Website. We use cookies, in conjunction with web beacons (clear gifs), to compile statistics related to website usage.

Web beacons are graphic images placed on a site, email, or application that are used to monitor user behavior. We may employ technical methods in order to measure and analyze the use of products and services, site effectiveness, the frequency with which visitors use various parts of the Website, and other traffic patterns. To determine whether our visitors who have agreed to receive email from us open the emails we send them and click on links inside those emails, we may use web beacons in HTML emails we send to our recipients.

Web beacons and cookies do not contain any personal data on their own. However, if you grant us your PII, it can be associated with the data stored in web beacons or cookies. Cookies, web beacons, and other technical methods allow us to make the Website more interesting to its visitors. These technical methods may involve or may be used for transmission of information directly to Authority Safes or product advertisers. By rejecting associated cookies, a user may render certain Web beacons unusable. Authority Safes may use cookies to track and store user information.

On their own, cookies do not reveal your PII to us unless you opt to grant us this data by subscribing or registering to the Website. Cookies contain unique numbers. Through a cookie’s unique number, the Website can recognize your computer. Cookies are small amounts of data that a web server sends to your browser. Cookies are stored on your device through which you access the internet (such as a computer).

Authority Safes uses both temporary and persistent cookies. Persistent cookies are used to track your login credentials so that you do not have to re-submit that information every time you visit the Website. Temporary cookies are used to track user activity during a visit or a session. Temporary cookies expire when you close your browser. You can set your browser to disable cookies or to notify you before you accept cookies. Users that do not accept cookies are not able to take advantage of certain features on the Website.


Authority Safes uses the collected data to better understand the needs of the Website’s visitors. We use the data in order to be able to provide you with information that may be useful to you. You agree that we may use the Personal Data collected through the use of technical methods for advertising purposes. For the purpose of displaying advertisements that you may find useful, your data may be provided to third parties. We also may use the collected PII to perform research and analyses that will be used to improve the Website, display advertising and content that is relevant to your preferences and interest, and eliminate the need for you to enter the same information repeatedly.

Visitors that wish to revoke the given consent and opt-out of the Privacy Policy agreement may contact us and specifically state that they would like to have their Personal Data kept private. Once we receive and read your request to opt-out, we will attempt to delete the data you may have granted us. Users who chose to opt-out of the Privacy Policy agreement will be denied access from viewing the Website in order to ensure that we do not process their data.


Authority Safes won’t store and preserve your PII longer than it is necessary.